Matthew McPherson

About Matthew McPherson

Award-winning marketing leader with 15+ years driving brand growth and revenue across B2B, B2C, and eCommerce. I specialize in building modern, high-impact marketing strategies that align with sales, accelerate pipeline, and deliver measurable results.As Head of Marketing at Custom Pipe & Fabrication, I led a full brand and digital transformation, helping drive a record-breaking sales year and earning recognition as a Top 100 Global Marketing Team.Industry-recognized as a Top 40 Under 40 business leader, I bring a proven track record across startups, legacy brands, and complex industries—from manufacturing to pro sports.Strengths: Brand strategy • GTM execution • Digital marketing • Revenue growth • Team leadership • Cross-functional alignment

Experience

1. Head of Marketing

   Custom Pipe & Fabrication Inc.

   Aug 2023 — Present

   Strategically led the brand repositioning and digital modernization at Custom Pipe & Fabrication, delivering record-breaking revenue and winning recognition as a Top 100 Global Marketing Team. Brand & Digital Strategy: Crafted and launched a refreshed brand identity and comprehensive annual marketing plan, including a high-conversion website overhaul. Revenue-Driven Marketing: Introduced CRM-powered digital campaigns, data-driven insights, and lead-gen optimization that fueled a record sales year.🥇 Team Leadership & Culture: Built and mentored a high-performing, agile marketing team; created a collaborative culture centered on innovation and results.🤝 Cross‑Functional Collaboration: Partnered closely with Sales, Business Development, and Leadership to align strategy, messaging, and execution.🧠 Marketing Intelligence: Leveraged analytics and customer insights to optimize engagement and ROI. Industry Recognition: Earned a Top 100 Global Marketing Team award, underscoring our creative and strategic excellence. Core Strengths: Strategic brand leadership • Digital transformation • Revenue generation • Analytics & ROI measurement • Team building & talent development • Cross-functional executive partnership • Growth-oriented marketing culture

Education

• Santa Rosa Junior College

  Associate of Arts (AA), Business Administration and Management, General

  2002 — 2006

• Sonoma State University

  BS, Business Management

  2007 — 2009

• Piner High School

  High School Diploma, General Studies

  1998 — 2002

Skills

• Non-Profits
• Market Planning
• Marketing Research
• Marketing Communications
• Facebook
• Planning
• SEO
• Product Development
• Analysis
• Sports
• Strategic Planning
• Sem
• Event Planning
• Social Media Marketing
• Powerpoint
• Negotiation
• Fundraising
• Marketing Strategy
• Google Adwords
• Photoshop
• Public Speaking
• Social Media
• Coaching
• Public Relations
• Media Relations
• Business Strategy
• Product Marketing
• Online Advertising
• Social Networking
• Online Marketing
• Excel
• Event Management
• Advertising
• Press Releases
• Promotions
• Word
• Email Marketing
• Customer Service
• Blogging
• Outlook