Matt McCullough

About Matt McCullough

I\'m a digital marketing expert with an extreme passion for what I do. My career started in 1998 and I\'ve been fortunate to work on a wide variety of great brands including: Wienerschnitzel, Verizon Wireless, TurboTax, Smile Brands, Kapalua, QuickBooks, Chase, Princess Cruises and Disney to name a few.Justin Cato and I started Ripcord Digital in 2010, a digital production agency specializing in digital strategy, creative, and programming that have a direct response performance emphasis.Specialties: Web design & development, email marketing, search engine marketing, social media marketing, mobile site & apps, display media, analytics, and reporting.

Experience

1. Principal Co-founder

   Ripcord Digital Inc

   Oct 2010 — Present · Huntington Beach, CA, US

   A digital production agencyClient Include: Wienerschnitzel.com, Hamburgerstand.com, WATG.com, Rental-Living.com, TurboTax, QuickBooks, Quicken, Smile Brands Inc, Irvine Company, Gen-Probe, Princess Cruises, Tipcity.com, Tourism Australia, JAMS International, Capital Benefit,

Education

• California State University-Long Beach - College of Business

  BS, Marketing and Advertising

  1992 — 1996

Skills

• Google Analytics
• Content Strategy
• Social Media
• Affiliate Marketing
• Ppc
• Demand Generation
• Interactive Marketing
• Conversion Optimization
• Campaign Management
• Strategy
• E-Commerce
• B2b Marketing
• Online Marketing
• SEO
• Web Project Management
• Reputation Management
• Creative Direction
• Digital Marketing
• Relationship Marketing
• Analytics
• Direct Mail
• Viral Marketing
• Lead Generation
• Direct Response
• Customer Acquisition
• Mobile Devices
• Omniture
• Web Marketing
• Content Marketing
• Digital Strategy
• Social Media Marketing
• Web Analytics
• Interactive Advertising
• Integrated Marketing
• Direct Marketing
• Creative Strategy
• Display Advertising
• Database Marketing
• Marketing
• Crm