Matt Mason
EVP, Global Portfolio Lead
- Role
- EVP, Portfolio Lead at Saatchi & Saatchi
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Matt Mason
Marketing veteran with a diverse channel and category background and expertise in full…
Experience
EVP, Portfolio Lead
Jan 2020 — Present · New York, NY, US
P&G: Oral-B (Global, NA, EU, and LATAM)(Global Creative AOR, brand strategy, data-driven insights, full-funnel advertising, digital and social content creation, eCommerce, upstream innovation, brand identity, global campaign development, regional and local go-to-market activation)- Rechargable Electric Brushes- Battery Brushes- Manual Brushes- Kids- Glide Floss- Irrigators- Paste / Whitening
Education
University of Missouri-Columbia
DOUBLE MAJOR: Journalism and Arts & Science
Skills
- New Business Development
- Consumer Insights
- Social Marketing
- Brand Management
- Content Strategy
- Interactive Advertising
- Marketing
- Marketing Strategy
- Sem
- Interactive Marketing
- Account Management
- Branding & Identity
- Digital Marketing
- Market Research
- Customer Insight
- Advertising
- Strategic Communications
- Branding
- Strategic Planning
- Brand Architecture
- Mobile Marketing
- Marketing Management
- Digital Strategy
- Marketing Communications
- Social Media Marketing
- Outdoor Advertising
- Branding
- Creative Direction
- Online Advertising
- Management
- Integrated Marketing
- Strategy
- Client Services
- Brand Development
- Online Marketing
- Product Development
- P
- Social Media
- Campaigns
- Sponsorship
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