Matt Lesinski
Marketing + Growth at WholeHome Alliance // Introvert with hypeman habits
- Role
- Head of Marketing Growth at Wholehome Alliance
- Location
- Bellingham, WA, US
- LinkedIn followers
- 500 followers
About Matt Lesinski
I spent the first decade of my career in theatre – running marketing, operations, and budgets for stages across the Pacific Northwest. I learned how to reframe a night out from a luxury into a lifestyle. I learned how to be scrappy when the budget said,\"good luck.\" And when nothing went according to plan,\"the show must go on\" wasn\'t a proverb. It was the job.Turns out, that\'s pretty solid training for scaling a business.With a foot in each of the \"creative\" and \"business\" camps, my career has taken me to the trades!Now I lead marketing and growth at WholeHome Alliance, where we help HVAC, plumbing, and electrical companies grow through video, training, and community. My job is to make sure the right contractors find us, understand the value, and take the next step.What I actually do day to day: – Build and run go-to-market strategy across Media, Academy, Membership, and Coaching – Own the pipeline from first touch to discovery call booked – Plan and execute campaigns (email, social, content, events, partnerships) – Keep our CRM and marketing systems honest and useful – Align positioning and messaging so we sound like who we actually areI care about clarity over clutter (never tell me to make the logo bigger), systems that actually scale, and putting the spotlight on the people doing the work so the right audience sees it.If you\'re in the trades and trying to grow, or you\'re a marketer who loves building, let\'s connect.
Experience
Head of Marketing Growth
Jan 2026 — Present · Ferndale, WA, US
Own brand and go-to-market strategy to clarify our value, attract the right partners, and convert demand into sustainable business growth.
Education
Western Washington University
Bachelor's degree, Theatre Arts
2006 — 2009
Skills
- Theatre
- Arts Administration
- Social Media
- Fundraising
- Performing Arts
- Entertainment
- Online Marketing
- Marketing
- Ticket Sales
- Event Planning
- Public Speaking
- Ticketing
- Ticket Operations
- Event Management
- Customer Service
- Creative Writing
- Acting
- Social Networking
- Stage Management
- Archtics
- Ticketing Systems
- Event Ticketing
- Festivals
- Nonprofits
- Live Events
- Management
- Leadership
- Social Media Marketing
- Crm
- Music
- Stage
- Musical Theatre
- Improvisational Comedy
- Improvisation
- Data Analysis
- Personnel Supervision
- Drama
- Venue Management
- Sponsorship
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