Matt Lechner

About Matt Lechner

I love telling stories. Not about myself, but of others. But since this is LinkedIn, here are six stories about me:1) I\'m a journalist at heart. I\'m inquisitive. I\'m skeptical. I ask questions. I\'ll ask \"why\" a few more times than is comfortable.2) I can find a story anywhere. I love the challenge of finding that hook or the angle. I usually ask enough questions to get a memorable story.3) Digital media was built for me. I recognized the power of digital content before many people had a Twitter handle. Building an online community is a unique challenge, filled with many rewards. I love all of the nuances of each digital channel. And they\'re always evolving. It forces me to stay sharp. A job in digital media doesn\'t feel like a job to me (but I\'d still like to get paid).4) I build connections. This is a skill I learned during my days as a news reporter. Whether I was talking to the CEO of a Fortune 500 company or a blue collar worker fresh off the assembly line, I could connect. Connections start with questions. The more you know about someone, the more they appreciate you. That skill has helped me in my job and in life.5) I love a challenge. Tell me a can\'t do something - watch me. Especially when it comes to storytelling. I\'m a person who tests - fails - learns - adjusts - succeeds. I won\'t quit until it\'s done right. It\'s an obsession of mine.6) Here\'s what I want to do when I grow up: I want to tell your stories. Build a community of brand-loving people. The type of community that will advocate for you. Love you unconditionally. That\'s my passion.

Experience

1. Digital Media Specialist

   HealthPartners

   Sep 2019 — Present · Bloomington, MN, US

   I oversee HealthPartners and its family of brands\' social media content, online reputation, and enterprise-wide strategy, encompassing editorial planning, content publication, and reputation management.I collaborate with cross-functional teams to craft compelling content across various platforms and have established streamlined processes for service recovery.I analyze social media analytics to determine top performing content that will help shape future strategies to maximize social media and digital media engagement.My role has also included: Thought leadership, video production, podcast production, digital content creation, content editing, public speaking, PowerPoint production, video editing, internal and external communications, crisis communications and media relations.

Education

• University of St. Thomas

  BA, Broadcast Journalism

  1995 — 1999