Matthew Lara
Sr. Strategist Crisis, Issues, and PR at Edward Jones | 10+ years in communications for private and government orgs up to $26B+ | Global Electronic Manufacturing | Tech
- Role
- Senior Communications Strategist Reputation Management at Edward Jones
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Matthew Lara
I have 10+ years across PR, media, crisis management, executive communications, and leadership roles for private and government organizations ranging from 5 to employees and up to $26B+ in annual revenue. My background includes global crisis communications, program and policy development, providing guidance on cybersecurity incidents, and supporting the overall growth of tech companies. Some career highlights include: • Developing, from the ground up, Flex’s global crisis communications program and playbooks leveraged by 50+ communications, HR, and legal leaders across 30 countries. • Responding to sensitive and critical issues, including geopolitical conflicts, HR investigations, environmental/health safety incidents, and public health crises.• Partnering with executives and IT/Cybersecurity on crisis preparedness communications, including developing time-sensitive responses in adherence to SEC/GDPR regulations. • Helping lead communications on behalf of a global, multi-billion dollar tech and electronics company as they acquired 5 companies (up to 9 figures) and grew its stock price nearly 3X in 3 years.• Creating new communications programs and policies for private and government organizations (City of Austin and Flex).I welcome the opportunity to network with other crisis and communications leaders and exchange ideas about geopolitical complexities, crisis best practices, and the advent of AI in the communications industry.
Experience
Senior Communications Strategist Reputation Management
Aug 2025 — Present
Edward Jones is a Fortune 500 financial services firm with 9M+ clients and financial advisors across the U.S. and Canada. Privately owned, the firm focuses on long-term client relationships and community impact, managing more than $1.9 trillion in client assets.
Education
Fordham Gabelli School of Business
Master of Science - MS, Strategic Marketing Communications
2019 — 2020
Southwestern University
Bachelor of Arts (B.A.), Political Science and Government
2015 — 2017
The Johns Hopkins University
Master of Arts - MA, Communication
2017 — 2018
Skills
- Emergency Management
- Dod
- National Security
- Microsoft Office
- Public Speaking
- Government Procurement
- Social Media
- Security Clearance
- Government
- Law Enforcement
- Disaster Response
- Management
- Physical Security
- Logistics Management
- Mobility Management
- Leadership
- Security Management
- Military Operations
- Security Operations
- Veterans
- Military Police
- Budget Management
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