Matt Lachut

About Matt Lachut

As a mission-driven, innovative marketing leader, I create integrated marketing, communications, and loyalty strategies for industry-leading national DTC and B2B organizations that specialize in retail, food service, and consumer packaged goods. I excel at maximizing the PESO model to tell a brand\'s story across paid, earned, shared, and owned channels.A few of my favorite achievements include: Receiving the inaugural CEO Award from TravelCenters of America in recognition of contributions to cost savings, innovation, and communications leadership during the COVID-19 crisis. Developing and launching the Market District retail brand and in-store experience while at Giant Eagle, facilitating dramatic sales growth, customer satisfaction, and the brand\'s expansion to multiple markets. Driving triple-digit growth in user-generated content (UGC) by revitalizing the social media strategy for Giant Eagle and Market District, increasing engagement across all social platforms, and converting real customers to social advocates. Winning the 2011 Pittsburgh American Marketing Association Marketer of the Year Award while at Giant Eagle in recognition of outstanding achievements and contributions in retail marketing.Select Strengths & Competencies:Brand Marketing • Content Strategy • Cross-functional Collaboration • Data Analytics • Digital Marketing • Executive Advisory • Executive Leadership • Growth Marketing • Integrated Marketing • Internal Communications • Lead Generation • Loyalty Strategy & Design • Market Research • Social Media Marketing • Team Development

Experience

1. Senior Director of Marketing

   Connors Group

   Jan 2023 — Present · US

   As a member of the senior leadership team, I am responsible for leading the development and execution of the organization\'s marketing, communications, digital, and public relations strategies. I work to increase brand awareness, drive sales, and improve the overall reputation of the organization. I collaborate with other departments within Connors Group, including Sales, Training, Partnerships, and Human Resources to ensure alignment of communications and brand impression.

Education

• Robert Morris University

  BSBA, Marketing/Marketing Management

Skills

• Brand Development
• Pricing
• Public Relations
• Product Development
• Outlook
• Customer Service
• P
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Online Marketing
• Advertising
• Teaching
• Microsoft Word
• Budgets
• Marketing Management
• Microsoft Office
• Merchandise Planning
• Product Marketing
• Merchandising
• Marketing Communications
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Windows
• Digital Marketing
• Marketing