Matt Koyak

About Matt Koyak

Healthcare runs on trust.Trust is built through stories.For me, marketing and communications in healthcare has never been about advertising. It is about helping people understand who we are, what we stand for, and why the work matters.I currently serve as Senior Director of Marketing & Communications for Regional One Health, where I lead the strategy behind brand, storytelling, media relations, digital engagement, and integrated marketing campaigns that support the organization’s growth and mission.Regional One Health plays a vital role in the Mid-South. Our trauma center, burn center, NICU, and specialty programs serve patients across a multi-state region, often in moments that define lives and families. Communicating that work requires more than marketing tactics. It requires clarity, authenticity, and a deep respect for the people behind the mission.My focus is building marketing and communications strategies that strengthen institutional reputation, expand service line awareness, and support long-term strategic initiatives. That work includes leading integrated campaigns, shaping brand identity, developing digital platforms, and partnering with physicians and executive leaders to position the organization for the future.I’m particularly passionate about the power of storytelling in healthcare. A campaign I helped lead, “Specializing in Tomorrows,” was nominated for an Emmy Award. The recognition was meaningful not because of the award itself, but because it demonstrated how powerful authentic storytelling can be when it reflects the real work happening inside a healthcare organization.Above all, I believe marketing should serve a larger purpose. When done well, it helps organizations communicate their value, connect with the communities they serve, and build trust that lasts far beyond any single campaign.I’m always interested in conversations about healthcare storytelling, brand strategy, and the evolving role of marketing in mission-driven organizations.

Experience

1. Senior Director, Corporate Marketing

   Regional One Health

   Mar 2026 — Present · Memphis, TN, US

   Lead the strategic direction of marketing, communications, brand management, and digital engagement for Regional One Health, one of the Mid-South’s most vital safety-net health systems.Responsible for developing and executing integrated marketing and communications strategies that strengthen brand awareness, expand market presence, support service line growth, and align organizational messaging with the health system’s long-term strategic priorities.Partner closely with executive leadership, physicians, and service line leaders to position Regional One Health as a leader in trauma care, specialty services, and academic medicine while supporting initiatives that drive patient acquisition, community engagement, and philanthropic support.Key responsibilities include:• Leading the Marketing & Communications department and overseeing integrated campaigns across advertising, digital, media relations, social media, and community engagement.• Protecting and evolving the organization’s brand identity while ensuring consistent messaging across all internal and external communications.• Developing data-driven marketing strategies that support business unit growth, service line expansion, and new program launches.• Overseeing digital strategy including website development, social media, and emerging media platforms.• Directing media relations and public communications efforts that strengthen the organization’s reputation and community trust.• Partnering with physicians and senior leaders to promote specialized services and increase patient referrals.• Using market intelligence, analytics, and performance metrics to guide marketing strategy and measure campaign effectiveness.• Supporting institutional initiatives that reposition the health system and advance its long-term strategic vision.

Education

• American Community School Cobham, England

  General

  1991 — 1995

• School of the Art Institute of Chicago

  Graphic Design / Web Design / Photography

  2008 — 2010

• American InterContinental University

  M.B.A., International Business

  2006 — 2008

• Rockford University

  B.S., Marketing focus

  1999 — 2003

Skills

• Entrepreneurship
• Typography
• Strategy
• Corporate Identity
• Html
• Ibm Websphere
• Print Design
• Social Media
• Creative Direction
• Css
• Video Editing
• Logo Design
• Email Marketing
• Lightroom
• Html 5
• Social Networking
• Indesign
• Interactive Marketing
• Graphic Design
• Publishing
• Crm
• Flash
• Cms
• New Media
• Marketing
• Online Advertising
• User Interface
• Online Marketing
• Web Marketing
• Copywriting
• Web Design
• Graphics
• Html + Css
• Magento
• Social Media Marketing
• Mobile First
• Photoshop
• User Experience
• Website Development
• Marketing Strategy