Matt Kleinschmit

About Matt Kleinschmit

A skilled and seasoned business builder, innovator and entrepreneurial executive specializing in creatively growing inter-disciplinary insights, strategy & technology ventures supporting international F100 leaders in AI/ Technology, Financial Services, Health/ Pharma, Consumer Goods/ Services, e-Commerce, Media and Entertainment. Specific expertise in defining, leading & implementing the vision, mission, culture, structure & organizational cadence that produces scalable and sustained financial achievement in AI-accelerated consulting organizations. A strategic thinker, respected partner and advisor to senior executives on brand management, market opportunity assessment, demand landscaping, AI product & service innovation, agile design & user experience, consumer trends, agentic workflow transformation, multivariate & statistical design & data sciences, social & experiential media, conversational AI, CX, behavioral science and Millennial/ Gen Z/ Gen Alpha decision dynamics.

Experience

1. Founder & CEO

   Reach3 Insights

   Jun 2018 — Present · Chicago, IL, US

   Reach3 Insights is an award-winning modern insights consultancy accelerated by conversational AI technologies, immersive primary data collection experiences, intelligent data sciences and dynamic storytelling deliverables. Recently ranked as the #4 most innovative full service research agency in North America, our vertical-focused research strategists provide ongoing, on-demand insights at scale to propel positive, powerful outcomes for transformational brands across industries. Part of Rival Group, Reach3 Insights and sister company Rival Technologies are pioneers in the 3rd wave of modern marketing research, characterized by conversational methodologies that engage consumers in context via modern mobile messaging platforms, delivering on-demand, organic & immersive qual, quant & video-based insights at the scale and pace of modern business. As Founder and CEO, I defined, developed & implemented our GTM commercial strategy, product/ solution/ capability portfolio, client service organization, and AI-enhanced operational systems & structures to deliver sustained double-digit, profitable organic growth.

Education

• University of Minnesota

  Bachelor of Arts (B.A.), Political Science

Skills

• Online Research
• Executive Management
• Software as a Service (Saas)
• Zero-Based Budgeting
• Millennials
• Digital Marketing
• Research Design
• Customer Insight
• Shopper Marketing
• Ethnography
• Survey Design
• Marketing
• Design Thinking
• Quantitative Research
• Marketing Research
• Product Management
• Brand Management
• Competitive Intelligence
• Marketing Strategy
• Product Innovation
• Social Media Measurement
• Segmentation
• Global Management
• B2b
• Business Insights
• Team Leadership
• Strategy
• Product Development
• Market Research
• Consumer Behaviour
• Market Analysis
• Consumer Insight
• Primary Research
• Advertising Research
• Agile Methodologies
• Marketing Activation
• Analytics
• Business Strategy
• Neuroscience
• P&L Management