Matt Kendzior
Innovation Lead @ PNC | Driving User-Centric Solutions with Product Thinking & Design Strategy
- Role
- Marketing and Product at Ownli
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Matt Kendzior
My path has never been a straight line. I started in science, moved into storytelling…
Experience
Marketing and Product
Aug 2022 — Present · Pittsburgh, PA, US
Building and scaling marketing and digital product strategy for Ownli, a consent-based data marketplace transforming insurer-policyholder engagement. Raised seven-figure pre-seed investment and secured key commercial licenses and partnerships.Marketing & Growth StrategyFull-Funnel Marketing: Led B2C, B2B, and B2B2C initiatives, driving adoption and engagement across key segments.B2B Growth: Refined ICP targeting, optimized inbound/content strategy, and improved nurture campaigns—securing 5 commercial licenses and 7 strategic partnerships.B2C Acquisition & Retention: Designed automated, omni-channel lifecycle campaigns—boosting activation by 35% and achieving 70% retention at 6 months. Reduced CAC to $5 via audience and messaging optimization.B2B2C Enablement: Developed partner GTM strategy, lifecycle frameworks, and branded collateral to increase adoption and advocacy.Marketing Operations & Digital ProductMartech & Analytics: Built a scalable martech stack, integrating a CDMP and automation tools for seamless personalization and performance tracking. Developed dashboards for real-time reporting.Brand & Content Strategy: Led brand identity, website redesign, and content strategy—growing targeted insurance LinkedIn followers by 310% in 6 months.Digital Product Management: Partnered with Engineering to define and launch app optimizations, enabling users to capture 350K+ unique data points that fueled data-driven marketing strategies.Leadership & Cross-Functional CollaborationTeam Leadership: Built and managed a team of 3 FTEs, driving execution of marketing objectives and ensuring alignment between marketing, product, and sales.Go-to-Market Execution: Developed and executed strategic initiatives that drove user acquisition, engagement, and revenue growth.
Education
David Geffen School of Medicine at UCLA
Center for Prehospital Care (EMT-B)
2013
Syracuse University
Bachelor of Science - BS, Biochemistry & Anthropology
2002 — 2006
Harvard Business School Online
HBX | Harvard Business School, Business Analytics, Economics for Managers, and Financial Accounting
2019
UCLA
Master of Fine Arts - MFA, Producers Program
2008 — 2010
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