Matthew B. Keelan

Associate Manager, Marketing Operations @BioPharm Communications

New Hope, PA, US

Responsible for campaign builds, building out data pipelines and QC development for low to high complexity brand omnichannel programs: Ensures high quality, timely and error free implementation of campaign setup including, proper documentation of process accuracy and completeness-Partner closely with cross-functional teams: Client Services, Brand Marketing, Technology Solutions and Data Leads in project planning, execution, and production phases of campaign development to ensure client guidelines are defined and deliverables incorporated in a timely manner-Manage client program operations tasks ranging from deployment preparation, building customer journeys, and scheduling launches to in-deployment monitoring through to completion-Work closely with CRM Strategy Manager on understanding deployment operations inbounds, upcoming deliverables, and campaign execution objectives, as well as finalize pre-deployment checklist and confirmed timing prior to scheduling deployments-Campaign target list cleaning and preparation using proprietary List Match Application tool, importing lists to Salesforce Marketing Cloud, LiveRamp, and handoff to production vendor partners-Salesforce Marketing Cloud journey builds and automations for email channel deployments and triggered campaigns-Email deliverability monitoring for all in-market email campaigns and refreshing targeting as needed-Print production vendor coordination for direct mail and publisher channel deployments-Print recall survey development in SurveyMonkey platform and scheduling survey email deployments for relevant direct mail channels-Digital Network asset handoff to Programmatic Campaign Manager for media launches-Internal test sends for functional and deployment ready email channel assets-Attend and actively participate in weekly Strategic, Priority, and Tactical CRM Stand-up meetings with Strategy Manager counterparts for operations tasking alignment

Cabrini University

Business Administration and Management, General