Matt Ontiveros

Sr Manager, Global Digital Marketing @Sony Pictures Entertainment

Culver City, CA, US

As Senior Manager of Digital Marketing for Sony Pictures Home Entertainment, I oversee digital marketing efforts and campaigns for SPE\'s major studio releases, Sony Pictures Classics, and SPE Worldwide Acquisitions during the home entertainment window with the goal of driving to transactional revenue.I collaborate with cross-functional teams within the studio such as PR, Creative, Brand, Media and Customer Experiences as well as working with external vendors to build 360 marketing campaigns with a focus on organic social, paid media ads, and influencer marketing. I work closely with the social media team to align on organic social strategy and content calendaring and also collaborate with various content creators on unique activations for each campaign.During my time in this role, I drove several successful campaigns for titles such as Kraven the Hunter, It Ends With Us, and The Garfield Movie. In close collaboration with filmmakers and GhostCorps, I also help manage the studio\'s catalog marketing efforts for the Ghostbusters franchise, including planning and executing a large scale \"Ghostbusters Day On The Lot\" influencer event for the 40th anniversary and Frozen Empire home ent window.