Matt Johnson

Experience

1. Digital Marketing Strategist

   Poolwerx USA

   Dec 2022 — Present · Edmond, OK, US

   I’m the Digital Marketing Strategist at Poolwerx, driving measurable growth for a nationwide franchise network through strategic paid media, hyper-local targeting, and data-driven insights.• Deploy and manage national Facebook and Google Ads campaigns, ensuring alignment with brand-wide goals. • Lead all geofencing initiatives, from large-scale national targeting to precise hyper-local campaigns. • Drive growth for new franchise partners through customized, localized paid media strategies. • Create and optimize Google My Business listings for franchise partners to enhance local search visibility and engagement. • Build and optimize pages on Poolwerx.com for Franchise Partners to drive SEO. • Build and manage Google Looker Studio dashboards for real-time analytics and actionable insights. • Collaborate with teams to support franchise marketing efforts and improve overall digital performance.

Education

• Southwestern Oklahoma State University

  Bachelors, Finance & Accounting

  1990 — 1994

Skills

• Video
• Sales
• Online Advertising
• Product Marketing
• Social Networking
• Social Media Marketing
• Mobile Marketing
• New Business Development
• Retail
• Marketing
• Email Marketing
• Marketing Strategy
• Contract Negotiation
• Start-Ups
• Leadership
• SEO
• Digital Strategy
• Marketing Communications
• Facebook
• Web Marketing
• Enterprise Social Networking
• Project Management
• E-Commerce
• Digital Marketing
• Management
• Advertising
• Online Marketing
• Sales Management