Matt Lally
Senior Director of Insights & Analytics @Shamrock Foods Company
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WORK HISTORY
Senior Director of Insights & Analytics @Shamrock Foods Company
Expanded role to lead all qualitative and quantitative research, including TURFs, brand awareness tracking, package redesigns, concept testing and custom shopper segmentations- Collaborate with marketing to design annual learning plan, manage budget and work with industry research partners on execution
EDUCATION
Northwestern University - Kellogg School of Management
Executive MBA
Butler University - Lacy School of Business
Marketing
SKILLS
ABOUT MATT LALLY
Analytical problem solver with expertise integrating and analyzing rich data sets to influence strategic marketing decisions. Skilled in-house consultant who delivers thoughtful solutions to complex problems, connecting both the broad landscape and nuanced detail. Versatile marketing leader with proven results interpreting and marketing analytics. I am a research driven marketing leader that excels in uncovering the story behind the data – connections, data versatility, and relationships shape my approach. My industry experience ranges from supporting global fortune 100 consumers goods companies to niche product lines, in-house branding to global consultantcy, with roots in insights, category management and data interpretation. I use a strategic approach to identify key trends and build partnerships with organizations ready to take control of their narrative.My standout moments include- Leading the strategic vision and content marketing for NielsenIQs omni commerce solutions- Generating thought leadership to help retail and manufacturing clients navigate the greatest industry complexities of our time during COVID-19 pandemic- Representing Nielsen as international speaker and press contributor for publications such as the Wall Street Journal, Bloomberg, and NY Times.Core Skills: Category Management | Category Development | Syndicated Data Insights | Coaching | Strategy Planning | Market Research | Analytic Storytelling | Relationship Management | Project Management | Content Marketing
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