Mattie Lorenzoni

About Mattie Lorenzoni

Mattie Lorenzoni is a Principal Go-To-Market Specialist at Amazon Advertising working across all Amazon\'s video ad products. Mattie serves as the conduit between ad sales and product teams to enhance sales enablement and direct product roadmap to better serve advertising customers and Prime Video viewers. Mattie joined Amazon Advertising in 2017 as a direct seller within the Emerging Ad Sales Organization (EAS) to better understand the needs of ad sellers, SMB advertising customers, and to dive into the world of ecommerce/retail advertising. After managing a team of sellers within EAS, he moved on to manage the Alphabet/Google business to drive new ad investment across Amazon Streaming TV, Fire TV, and other emerging brand ad products. Prior to joining Amazon Advertising, Mattie spent over 3 years at Microsoft Advertising as a product specialist working on XBOX and Skype ad solutions after working for over 5 years at Universal McCann across a variety of clients including Johnson & Johnson, U.S. Army, BMW, and Exxon Mobil.

Experience

1. Principal, Global Sales Gtm - Prime Video & Amazon Streaming Tv Ads

   Amazon

   Sep 2024 — Present · NY, US

Education

• Beloit College

  B.A

Skills

• Online Advertising
• Digital Strategy
• Integrated Marketing
• New Media
• Digital Marketing
• Media Planning
• Mobile Marketing
• Doubleclick
• Sem
• Mobile Advertising
• Advertising
• Social Media Marketing
• Direct Response
• Media Strategy
• Display Advertising
• Social Media
• Digital Media
• Comscore
• Ad Serving
• Strategy
• Interactive Marketing
• Media Buying