Mattia Frese
Product Marketing, Operations and Partners Lead - Creative Ads Solutions, Branding & Partnerships @TikTok
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WORK HISTORY
Product Marketing, Operations and Partners Lead - Creative Ads Solutions, Branding & Partnerships @TikTok
London, GB
Lead advertisers and agencies product growth across all TikTok Creative Ads Solutions, Branding(Influencer Marketing), Partner Ecosystem, Commercial Partnerships and AI- Partner with Strategic Sales to generate revenue by selling customised advertising solutions maximising value from TikTok Ads- Collaborate with cross-functional teams (Sales, Product, Global HQ, Legal, Measurement and Finance) to developGTM strategies and scalable solutions that accelerate adoption and drive revenue growth- Lead advertiser and agency programmes, including QBRs, workshops and industry events, in closepartnership with EUI leadership- Develop scalable best practices to ensure a market-first approach across GTM client strategies, supporting performance evaluation and optimisation- Build initiatives to grow product adoption and revenue ensuring flawless execution. Synthesise market trends and client feedback.
EDUCATION
Università degli Studi di Milano-Bicocca
Economics - Marketing, communication and Internationals markets
Q. Sella Institute of Technology, Biella, Italy
Industrial Computer Science
ABOUT MATTIA FRESE
As the Head of Product Marketing and Operations, Creative Solutions at TikTok, I lead strategic initiatives to drive product expansion and enhance the TikTok advertising creative ecosystem. My role involves orchestrating product strategy, optimizing operational efficiency, and leveraging market insights to foster growth and innovation.With a solid foundation in Product Marketing and Operations, I excel in delivering impactful business strategies, overseeing customer onboarding and training, and devising creative solutions tailored to client needs. My expertise spans revenue management, resource planning, project management, and competitive analysis, ensuring that every aspect of product performance is aligned with organizational goals.Previously, I successfully managed post-sale client relationships with Enterprise Brands and Agencies, boosting revenue across regional and key media advertising accounts at Meta and Taboola. At Expedia Group, I drove performance metrics to enhance visitations and booking conversions for crucial partners.Fluent in English, Italian, Spanish, and French, I bring a global perspective to my work, fostering productive relationships with clients and internal teams across diverse markets.Product MarketingDigital MarketingMarket ResearchSocial Media MarketingProduct DevelopmentProduct LaunchCompetitive AnalysisCross-functional Team LeadershipSearch Engine Optimization (SEO)Email MarketingBusiness-to-Business (B2B)Sales ManagementMarketing CommunicationsMarketing ManagementIntegrated MarketingProduct ManagementLead GenerationCopywritingE-CommerceBrand Development
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