Mattia Lorenzato

Sales Director @Cartai Bassanesi Spa

Asolo, IT

At the forefront of a historic importing company under the control of Scotton Spa, specializing in B2B offerings of gifts, favors, home decor items, and event setup essentials. Key responsibilities encompassed:Data analysis and strategic insight generation.Organizing B2B sales activities and commercial operations.Monitoring negotiations and managing sales strategies.Planning innovative strategies for new product launches.Setting annual sales team goals and fostering a goal-oriented environment.Continuously identifying new sales opportunities and exploring new markets.Conducting regular client meetings to strengthen relationships.Representing the company at industry events, alongside organizing and managing event hospitality.Structuring the sales team regionally across two brands with distinct market positions.Playing a pivotal role in the selection process of new sales team members.Leading the sales office team, ensuring cohesion and efficient operation.Tracking sales performance against targets and initiating corrective measures as needed.Providing individual and group coaching through shadowing and regular meetings to enhance team skills and performance.Engaging in continuous dialogue with corporate management to align sales operations with overall business strategies.Developing lead generation strategies and initiating contact with potential clients.Coordinating closely with the marketing department to ensure seamless integration of sales and marketing efforts.

Professional Datagest

Master in marketing e comunicazione aziendale

Università degli Studi di Firenze

Laurea Specialistica in Marketing e Management sportivo

Liceo artistico M.Fanoli

Diploma superiore in Grafica pubblicitaria e fotografia