Matt Holland
Growth & Performance Marketing | User Acquisition | App Store Optimization (ASO) | Mobile Apps
- Role
- Sr Manager, Growth Marketing at Age of Learning
- Location
- Mountain View, CA, US
- LinkedIn followers
- 500 followers
About Matt Holland
10+ years using performance data to drive results; launching campaigns that deliver incremental downloads. Passionate about growth marketing across consumer apps, from gaming to fintech to lifestyle, and take pride in being the go-to person to lead high-impact campaigns, projects, and partnerships.Expert in Growth & Digital Marketing & User Acquisition: Process Optimization: Improved campaign processes, leading to a 5% improvement in cost efficiency, saving $K monthly. Campaign Management: Executed highly profitable user acquisition campaigns with $3MM+ in monthly spend. Creative Collaboration: Collaborated with the design team to build high-quality creative assets, leading to 5+% improvements in CVR. Fraud Detection: Co-invented a real-time fraud detection system that analyzed eight key metrics to identify mobile download fraud, resulting in $200K+ per month in recovered advertising spend. Strategy: Data-driven approach to campaign management and optimization. Mobile Ecosystem Expertise: In-depth knowledge of mobile advertising ecosystem (channels, attribution, ad networks, etc.). ROI Improvement: Built processes to improve efficiencies and increase ROI. Known For: Being a dependable and logical problem solver. Financials: Managed a budget of $3MM per month. Leadership Style: People leader, invested in team success, and being supportive in professional development. Industry Expert: Advertising & Mobile Gaming. Technology: Advanced Excel, SQL, Mobile Attribution, AI tools. Patents: Co-inventor on 2 patents, system around detecting fraudulent installations on mobile apps.
Experience
Sr Manager, Growth Marketing
Aug 2025 — Present
Education
University of California, Santa Cruz
Bachelor's degree, Business Administration and Management, General
The London School of Economics and Political Science (LSE)
Finance
University of California, Santa Cruz
Bachelor of Business Administration - BBA
Skills
- Online Advertising
- Microsoft Excel
- Strategic Planning
- Research
- Financial Modeling
- Problem Solving
- Financial Analysis
- Advertising Operations
- Social Media
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