Matthieu Servantie

Airbus Services Go-to-market Leader Head of Customer Care Product Marketing @Airbus

Toulouse, FR

Services Go-To-Market (GTM) leader- Creation & introduction of the commercial framework for the creation (GTM), revision and termination of products in Airbus Services catalogue- Scale: 8K employees worldwide, 700+ offerable products, 150+ new services projects- Change management, continuous improvement, interfaces management with Contract, Invoicing, Sales, Offering & Pricing, Comms, Strategy, Programs, Airbus Services…- Chairman of the GTM Steering Committee- GTM coaching for 70+ projects, like: Airbus Beluga Transport, Airbus Carbon Capture Offer, Airbus Lifecycle Services Centre, and many more still confidential or addressing more niche markets- Commercial focal point for Airbus Services R210B$ platform (Scaled AGILE) and Airbus Services transformation governance (Active Portfolio Head of Customer Care Product Marketing- Marketing baseline creation, to value customer support activities & services- Scale: 15+ internal organisations, thousands of employees, 100+ offerable products - Framing, naming, simplification, messaging (mission, values, e-reputation), stakeholders management (SVP & C level), competition study vs other Aircraft OEM, Delta Present Value computation for A/C campaigns, long term vision- Product marketing for the offerable products (150+) or project of new services (30+) in Customer Care portfolio: GTM, segmentation, competition study, value selling, business model, messaging, product positioning, communication plan, etc- Creation of Airbus Services storylines & services selection per program to support A/C campaigns- Team creation and management: hiring, mentoring, vision/goals/forecast, sub-contracted activities introduction, yearly budget management.

ENSEEIHT - Ecole Nationale Supérieure d'Electrotechnique, d'Electronique, d'Informatique, d'Hydraulique et des Télécommunications

Engineer degree