Matthias Mueller

Director, Entertainment Partnerships & Experiences (American Express) @Momentum Worldwide

Los Angeles, CA, US

Grow and evolve the Amex Entertainment Program with strategic artist and marketing partnerships driving brand awareness, acquisition, engagement and retention - Lead negotiations for global artist deals on behalf of Amex with executing integrated marketing campaigns to increase Card Member and prospect reach - Lead Marketing Operations across all Amex ticket access initiatives including paid and organic marketing, comms and ticketing - Strategize and execute brand marketing campaigns such as Harry Styles album release and global tour residency which exceeded prospect benchmark numbers - Spearhead experiential marketing campaigns such as Jack Harlow concert with exclusive merch and Twitch livestream which garnered highest impressions amongst all Amex Member Week benefits - Lead and optimize all of Amex’s benefit initiatives and marketing efforts for clubs and theaters including Hollywood Bowl and Bowery Presents venues - Oversee and maintain global multi-million dollar entertainment budget with providing strategic budget exercise scenarios for Amex - Supervisor to two direct reports and numerous junior team members

University of Applied Sciences / Mittweida, Germany

B. A. university degree