Matthias Matzen
Founder Managing Director @Crm Intelligence
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WORK HISTORY
Founder Managing Director @Crm Intelligence
Specialized in digitalization and CRM-Topics - Sustainability in using CRM, Sales Consulting, Sales-Training, Team Development, Sales Systematic, Forecasting, strategic customer development: Technology experience - Salesforce.com, HubSpot, Microsoft Dynamics, CAS genesis world, SAP CRMOver the past years, I have assisted more than 50 clients (mid-market and enterprise size) in various industries with my experienced knowledge of sales, sales systems, methodology, leadership, realignment, team merging and business growth. A collaboration is more than just a project - it\'s a shared focus on the future. I help companies to focus their existing strengths and to position themselves efficiently with the help of digitalization. I transfer a lot of my lived experience from professional sailing to companies, which are organizationally very similar to a sailing team.
EDUCATION
Wirtschaftsakademie Kiel
Dipl.Wirtschaftsingenieur (BA)
SKILLS
ABOUT MATTHIAS MATZEN
With over 20 years of experience, I’ve learned that a CRM project is only as successful as its level of user adoption. As the founder of CRM Intelligence, I help companies transform complex sales and service processes into digital success stories.What I bring to the table:Analytical Depth: As a Graduate Industrial Engineer (Dipl-Wirtschaftsingenieur), I bridge the gap between financial logic and technical process optimization.Broad Expertise: Extensive know-how across Marketing, Sales, Service, and CRM—from mid-sized companies to global players like Siemens.Pragmatism: I have a knack for quickly analyzing complex requirements and turning them into scalable, real-world solutions.Sustainability: I view digitalization as a powerful lever for both customer success and reducing a company’s ecological footprint.When I’m not steering CRM platforms toward success, you’ll find me on the water. Whether in business or competitive sailing, success isn\'t a matter of luck—it’s the result of precision, teamwork, and the courage to hold the course even when facing a stiff breeze.Let’s connect if you’re looking for a CRM partner who speaks both \'Business\' and \'IT\' and delivers results with a clear horizon in mind.”
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