Matthias Kroth
Head of Experience Design @S-Communication Services GmbH
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WORK HISTORY
Head of Experience Design @S-Communication Services GmbH
Berlin, DE
I lead a team of 24 in-house and additional multiple external interdisciplinary designers, from UX-Research, Strategic Design, to UX- and UI-Design. I support product and project teams through the entire process, ranging from planning through executing to delivering prosperous, user-driven product and brand experiences across multiple touchpoints. I scaled the team from 11 to 24+ designers, while building a strong design team culture with 0 fluctuation.While scaling the competence center, I am also responsible for strengthening and scaling the experience research and design competence within our company and the Sparkasse organization.
EDUCATION
Darmstadt University of Applied Sciences
Diploma Industrial Design, Industrial Design
SKILLS
ABOUT MATTHIAS KROTH
As the Head of Experience Design & Research at Sparkasses S-Communication, I am responsible for the experience design & research team within a complex, multi-million-user banking ecosystem. My team consists of 24 in-house and additional external, interdisciplinary designers (Freelance & Agencies).Together, we deliver digital user-centered end-to-end experiences from core banking frontends to high-traffic content portals across various touchpoints for our 40+ Million customers.I am a digital design leader and mentor with 13+ years of international experience, a strategic thinker, creative innovator, and an enthusiastic crafter of branded user experiences and beautiful pixels of digital products and corporate websites.
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