Matthew Y.

About Matthew Y.

Results-driven, marketing operations professional with over 5 years of experience in CRM systems and data analytics. Proven track record of doubling email engagement metrics and optimizing marketing campaigns through data-driven decisions. Skilled in Salesforce Marketing Cloud, Google Analytics, and project management tools, with expertise in developing and executing strategic marketing initiatives across the Education and Consumer sectors.

Experience

1. Marketing Operations Manager

   Common Sense Media

   Jul 2022 — Present · San Francisco, CA, US

   Reports, analyzes, and optimizes data and metrics through Braze, Salesforce Marketing Cloud, CRM Analytics, Google Analytics, Amplitude, Asana, and Salesforce Reports- Architects and maintains email-automation flows through Marketing Cloud\'s Journey Builder, improving customer engagement and conversion rates- Manages and oversees communications and email-building processes between Common Sense Media and an outside agency- Increased Education newsletter open rates from 17% to 39% through strategic A/B testing and content optimization- Leads data initiatives with Cloud Ops team, implementing database cleanup protocols that enhance reporting performance and accuracy- Maintains Salesforce Dashboards to track Common Sense Media’s KPIs- Collaborates with Directors of Consumer and Education Marketing to develop strategies that increase membership, registration, and subscriber growth- Analyzes market trends to improve SEO/SEM performance- Assists in building emails for various departments as needed.

Education

• San Francisco State University

  Bachelor of Arts (BA), Criminal Justice

  2009 — 2011

Skills

• Paralegals
• Criminal Law
• Management
• Time Management
• Investigation
• Microsoft Word
• Investigations
• Office Administration
• Adobe Acrobat
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Government
• Criminal Justice
• Microsoft Powerpoint
• Criminal Procedure