Matthew Yeasted
Paid Media Strategy | Health & Wellness Advocate
- Role
- Senior Media Marketing at Humana
- Location
- Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Matthew Yeasted
I’m a senior marketing executive with 15+ years driving full-funnel, cross-platform paid media strategies that grow brands, generate leads, and deliver measurable results.My specialty is paid social — planning, activating, and optimizing campaigns across platforms like Meta, LinkedIn, TikTok, Pinterest, Twitter/X, and more. I work side-by-side with clients, managing large budgets and complex team structures, all while keeping business KPIs in focus.Highlights: 500% YoY increase in leads for a Fortune 500 client 75% site traffic lift via advanced social targeting 80% reduction in cost-per-lead for a national advertiser Trusted to resolve critical campaign issues with minimal client disruptionI’ve built and led media teams from the ground up, developed scalable reporting structures, and helped clients expand into new digital channels. While I’ve led select influencer initiatives as part of integrated campaigns, my strength is in managing the larger media ecosystem to drive efficiency and effectiveness.If you’re looking for a partner who understands both strategy and execution, and who can lead high-performing teams while staying laser-focused on client satisfaction and business results — let’s talk.
Experience
Senior Media Marketing
Dec 2025 — Present · US
Education
The University of West Alabama
Master's degree, Clinical Psychology
University of Baltimore
Bachelor of Arts - BA
Skills
- Competitive Analysis
- Contract Negotiation
- Strategy
- Project Management
- Newspaper
- Research
- Integrated Marketing
- Client Development
- Market Research
- Microsoft Word
- Powerpoint
- Microsoft Excel
- Rfp
- Social Media
- Budget Management
- Analytics
- Word
- Budgets
- Demographic Analysis
- Newspapers
- Marketing Communications
- Television
- Sponsorship
- Direct Marketing
- Marketing
- Budgeting
- Press Releases
- Digital Media
- Microsoft Office
- Project Planning
- Media Planning
- Email Marketing
- Google Adwords
- Account Management
- Media Buying
- Social Media Marketing
- Advertising
- Online Advertising
- Crm
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