Matthew W.
Head of Ecommerce @Yellow Bulldog Ltd
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WORK HISTORY
Head of Ecommerce @Yellow Bulldog Ltd
Led a high-performing team of 5 professionals in executing e-commerce strategies, driving revenue growth, and ensuring seamless site development as the Head of E-commerce. Established and maintained partnerships with Shopify as a certified partner, ensuring access to the latest technologies, features, and industry best practices. Led a cross-functional team in successfully executing site development projects, ensuring alignment with brand guidelines, user experience optimisation, and seamless integration with third-party tools. Complete redevelopment and redesign of justgeek.com, NumskullTrade.com, Numskull.com and segashop.co.uk Collaborated with marketing and sales teams to create and execute targeted campaigns, enhancing customer engagement and loyalty. Established and maintained partnerships with Shopify as a certified partner, ensuring access to the latest technologies, features, and industry best practices. Developing marketing strategy Social engagement and influence posting Liaising with outsourced agencies for affiliate marketing, Development SEO development and coordination Streamlining costs and efficiencies within the P&L for the department Working with key stakeholders to ensure KPIs and budgets are met Monitoring web analytics via Google and performance Developing marketing strategy
EDUCATION
Ken Stimpson Community School
8 GCSE's, English Language and Literature/Letters
ABOUT MATTHEW W.
Dedicated and results-oriented Head of E-commerce with a proven track record of driving…
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