Matt Woodman

About Matt Woodman

I’m a marketing pro who’s passionate about building brands that people truly connect with. Over the years, I’ve worked with both startups and global companies, helping them craft their identity, tell their story, and grow in meaningful ways.My sweet spot? Bridging the gap between brand management and sales to create regional marketing strategies that drive real results. I love mixing creativity with data-driven insights to develop campaigns that don’t just look great but actually make an impact. Whether it’s digital marketing, influencer collaborations, strategic partnerships, or experiential activations, I thrive on finding the right mix to bring a brand to life.For me, marketing isn’t just about selling a product; it’s about creating experiences, building trust, and leaving a lasting impression. I’m always excited to brainstorm new ideas, tackle challenges, and push creative boundaries. If you’re looking to collaborate, swap ideas, or just chat about all things marketing, let’s connect!What’s in My Marketing Playbook: Brand Alchemy -(Brand Management, Brand Partnerships, Brand Strategist)Master of the Marketing Maze -(Field Marketing, Experiential Marketing, Event Marketing)Strategy Meets Execution -(Project Management, Problem-Solving, Adaptability)Data Whisperer -(Market Research, Data Analysis, Digital Marketing)Tech-Savvy Marketer -(Salesforce, Marketo)Content & Storytelling Guru -(Content Marketing)Moments That Made an Impact: Established two successful field marketing programs from the ground up, surpassing sales and marketing goals ahead of schedule.Collaborated with Nestlé and Dyla Brands teams to launch new products and flavors, driving market share growth in major retailers such as Walmart, Target, 7-Eleven, Wawa, and Costco.Directed the Nesquik team in launching a new distributor in New York City, ensuring client retention and minimizing sales drop-offs during the transition.Through field marketing efforts, increased sales and secured 13% more new accounts in the New York market during the first year at Dyla BrandsWorked alongside the Partnerships team at Red Bull New York to drive client retention through renewals and developed strategic marketing initiatives to attract and secure new business partnerships.

Experience

1. Field Marketing and Promotions Manager

   Renuity

   Jan 2026 — Present · Charlotte, NC, US

Education

• University of South Carolina

  Master's of Sport and Entertainment Management

• Nebraska Wesleyan University

  Bachelor's, Sport Management, Minors in Marketing and Communication

Skills

• Event Management
• Microsoft Office
• Hospitality
• Teamwork
• Soccer
• Management
• Facebook
• Time Management
• Sports Management
• Customer Service
• Leadership
• Social Media