Matt Winick
Senior Ux Designer @The Guitar Center Company
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WORK HISTORY
Senior Ux Designer @The Guitar Center Company
Westlake Village, CA, US
I worked with business and marketing stakeholders on large optimization and promotional initiatives to great success. I focused on both Guitar Center and Musician\'s Friend eCommerce native app and web experiences. I strived to positively impact company culture by running empathy workshops and design jams, which brought various teams together to help create alignment on projects and a shared understanding of users. • Provided end to end design and developer support • Helped PM\'s with sprint planning, grooming, and post-mortems • Ran stand-ups, design reviews, workshops, and design QA • Led heuristic & competitive evals to recommend best practice updates • Conducted usability benchmark studies, generative studies, design validation, user sentiment and card-sort studies. • Delivered production ready product designs with well articulated specifications
EDUCATION
SAE Expression College
Bachelor of Science - BS, Motion Graphic Design
Academy of Art University
Master of Fine Arts - MFA (ABD), Web Design/New Media
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