Matthew W.

About Matthew W.

Hello, my name is Matthew – I\'m a results-oriented leader with a proven track record in brand marketing, sales growth, strategic planning, team management, territory optimization, and brand development. Highly effective in communication and leadership, adept at acquiring new clients, leveraging team strengths, and maximizing marketing impact. Recognized for identifying and implementing process improvements to drive productivity, eliminate waste, and reduce expenses. Skilled at building and leading high-performing teams, fostering a collaborative work environment for achieving exceptional results.• Relationship Development & Management• Sales Management & Growth• Team Management & Leadership• Vision Planning & Objective Setting• Client Prospecting & Acquisitions • Product Launch & Demonstrations

Experience

1. Director of Platform Development

   LINE-X

   Jan 2022 — Present · San Diego, CA, US

   Highly accomplished Director with a track record of successfully leading the development and deployment of new platforms, leveraging third-party developers and internal staff to deliver customized systems to the LINE-X network of franchises. Demonstrated expertise in setting goals, establishing development processes, and effectively communicating objectives to cross-departmental teams.Key Accomplishments:Orchestrated the development and successful launch of an innovative online ordering portal, enabling franchisees to conveniently order materials, communicate with Order Processing, and access account information.Exercised strong leadership by establishing a committee of franchisees who actively participated in development workshops, providing valuable operational insights from the field.Collaborated with the Training Department to create tailored learning paths, ensuring widespread adoption of new systems, streamlining the learning process, and minimizing cutover time for each franchise location.Devised a comprehensive rollout schedule for over 500 franchise locations, ensuring smooth implementation and minimizing disruptions.Delivered engaging and informative presentations on the key features and benefits of the new Point of Sale system and Online Ordering Platform at various large-scale regional franchise meetings.

Skills

• Event Planning
• Leadership
• Team Building
• Management
• Social Media
• Coaching
• Marketing
• Microsoft Office
• Sales
• Online Marketing
• Public Speaking
• Social Networking
• Social Media Marketing
• Event Management
• Marketing Strategy
• Military
• Higher Education
• Strategic Planning
• Training
• Advertising
• Sports
• Strategic Partnerships
• Strategy
• Army