Matthew Wakeman

Role
Senior Director, Research & Advisory - Marketing, Insights, Tech, Analytics at Gartner
Location
Philadelphia, PA, US
LinkedIn followers
500 followers

About Matthew Wakeman

I specialize in wicked problems. What\'s a wicked problem? Wicked problems are…

Experience

  1. Senior Director, Research & Advisory - Marketing, Insights, Tech, Analytics

    Gartner

    May 2021 — Present

Education

  • Dartmouth College

    B.A., International Relations

  • Northwood School

    H.S.

    1992 — 1994

Skills

  • Marketing
  • Digital Strategy
  • Audience Segmentation
  • Marketing Analytics
  • Database Marketing
  • Marketing Strategy
  • Marketing Research
  • Digital Marketing
  • Interactive Marketing
  • Brand Loyalty
  • Social Media
  • E-Commerce
  • Strategic Partnerships
  • Start-Ups
  • Data Analysis
  • Mobile Marketing
  • Web Analytics
  • Conversion Optimization
  • Digital Media
  • Customer Analysis
  • Customer Insight
  • Email Marketing
  • Sem
  • Strategy
  • SEO
  • Webtrends Analytics
  • Marketing Mix Modeling
  • Crm
  • Analytics
  • Online Advertising
  • Customer Satisfaction Research
  • A/B Testing
  • Social Media Measurement
  • B2b
  • User Experience
  • Search Engine Marketing (Sem)
  • Information Architecture
  • Customer Relationship Management (Crm)
  • Market Research
  • Omniture

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Matthew Wakeman — Senior Director, Research & Advisory - Marketing, Insights, Tech, Analytics at Gartner in Philadelphia, PA, US | Unifers