Matt Lee

About Matt Lee

I guide senior executives in fast-growing healthcare organizations to confidently navigate and lead their marketing strategies. My mission is simple: empower you to drive measurable growth, make impactful decisions, and transform your marketing investments into tangible business success.With over a decade of experience in healthcare marketing, I’ve partnered with leaders to solve complex challenges—from increasing new patient acquisition to maximizing lifetime patient value. Leveraging proven strategies, cutting-edge technology, and actionable insights, I help my clients break through the noise, achieve operational clarity, and scale their organizations effectively.What You Can ExpectI bring humility, vision, and ambition to every partnership, delivering resourceful, adaptable, and data-driven solutions that align with your goals. Whether you\'re looking to optimize your marketing KPIs, align your team around a unified vision, or explore untapped growth opportunities, I ensure you feel confident in the process—and the results.My Approach- Empowerment through Data: I share processes, tools, and case studies that provide clear proof points to support change. By turning data into actionable insights, I arm you with the confidence to lead and execute marketing strategies that deliver ROI- Insights that Inspire Growth: From cross-selling opportunities to optimizing patient acquisition, I analyze trends and emerging technologies to uncover new paths for your business to thrive.Collaborative Problem Solving: Drawing from my experiences working with healthcare organizations, I share stories of successful marketing and operational leaders to help you learn from real-world examples- KPIs That Matter: I demystify marketing performance metrics, focusing on those that align directly with your business goals—CPC, CPA, ROAS, and beyond—so you can lead your team with clarity and purpose.My Values in ActionHumility keeps me grounded, ambition drives my work ethic, and growth fuels my passion for empowering others. I believe in fostering fun and excitement around marketing innovation, ensuring the process feels as rewarding as the outcomes.Let’s Make an ImpactIf you’re a healthcare leader ready to unlock your organization’s marketing potential, I’d love to help you move forward with confidence. Together, we can turn your vision into reality and make a lasting impact.

Experience

1. Managing Director and Co-founder

   Strategy Collective

   Jan 2019 — Present · Houston, TX, US

   I co-founded the organization to address the marketing needs of Private Equity-backed multi-location healthcare businesses, filling a gap in agency resources. I lead the strategy team, overseeing Fractional Marketing leaders and directly consulting with clients. I also head the services implementation team, with a primary focus on digital marketing. I manage nine direct reports, including Directors of Tech and Development, Creative, Project Management, SEO, Content, and Marketing, as well as three Account Strategists.Selected Highlights Include:• Scaled business growth from a team of 2 to 25, with significant expansion in the last two years. • Diversified client base to serve some of the largest privately held healthcare groups in the nation, including the #1 largest cardiovascular group and many veterinary and DSO groups.

Education

• Belmont University

  BBA, Music Business

Skills

• Online Marketing Analysis
• SEO Audits
• SEO
• Youtube
• Entertainment
• Hubspot
• Google Adwords
• Facebook
• Operations Management
• Strategy
• Advertising
• Google Webmaster Tools
• Brand Development
• Social Media Marketing
• Web Content Creation
• Public Relations
• Business Strategy
• Inbound Lead Generation
• Integrated Marketing
• Content Marketing
• Project Management
• Marketing Management
• Management
• Email Marketing
• Cross-Functional Team Leadership
• Content Strategy
• Marketing Strategy
• Blogging
• Lead Generation
• Search Engine Ranking
• Blog Marketing
• Music Industry
• Marketing
• SEO Copywriting
• Google Analytics
• Keyword Research
• Leadership
• Inbound Marketing
• Record Labels
• Strategic Planning