Matthew Davis
\"If you\'re not prepared to be wrong, you\'ll never come up with anything original.” -Sir Ken Robinson
- Role
- Group Research Manager, Customer & Market Research (Cmr) at Microsoft
- Location
- Redmond, WA, US
- LinkedIn followers
- 500 followers
About Matthew Davis
In my role as Senior Market Research Manager, I partner with Product Marketers to embed…
Experience
Group Research Manager, Customer & Market Research (Cmr)
Jul 2011 — Present · Redmond, WA, US
The Customer & Market Research (CMR) organization\'s mission is to deliver strategic, fact-based insights that drive Microsoft\'s most essential business decisions. Within CMR, the Windows & Devices Research team drives the use of research and insights in decision-making by the product and marketing teams for Windows, Surface, and Retail Channels.
Education
UW Foster School of Business
Master of Business Administration (MBA), Marketing
2013 — 2016
University of Arizona
BA, Marketing
2002 — 2006
Skills
- Customer Insight
- Analytics
- Qualitative Research
- Product Strategy
- Survey Design
- Quantitative Analytics
- Ethnography
- Focus Groups
- Marketing Strategy
- Questionnaire Design
- Data Analysis
- Market Research
- Segmentation
- Research Design
- Online Research
- Consumer Behaviour
- Competitive Analysis
- Quantitative Research
- Marketing Research
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