Matthew Tauber
Chief Operating Officer Publicis Center Services @Publicis Groupe
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WORK HISTORY
Chief Operating Officer Publicis Center Services @Publicis Groupe
New York, NY, US
As the COO for Publicis Center Services (PCS), I spearhead the growth and development of some of our emerging business entities and recent acquisitions into one operating team.**At PCS, our goal is to provide support for our agency brands, while accelerating growth for our clients within three key pillars: performance, content and cultural strategy.*Overseeing a cross-functional team of 200+ people, I ensure we implement strategic growth initiatives for our clients and figure out ways to best operationalize them.
EDUCATION
University of Wisconsin-Madison
Bachelor of Arts - BA
ABOUT MATTHEW TAUBER
For nearly two decades, I’ve leveraged my sales leadership background and ability to optimize strategy and teams to achieve revenue growth and business results across all facets of the variable media industry.After leading a national multi platform video sales team at Turner, I came to APEX, Publicis Groupe’s trading entity, to spearhead our business transformation and solidify APEX as the gold standard for delivering value based solutions to clients. More recently, I moved into a role where I am applying my executive leadership to operations in the center. As the COO of Publicis Central Services I am overseeing a team that works in conjunction with our agency brands to drive growth and ensure client success. Our business is focused in one of three main pillars: performance, content and/or culture and our success is measured by our agencies, clients and partners. WELCOMING THE CHALLENGESWhat fuels me is improving on and operationalizing strategies that address macro-level business problems. I have led teams through multiple business transformations while at Publicis and thrive on integrating them into the larger Publicis fold. With a focus on accelerating growth, I instilled a consultative, sales culture at APEX that could market the group’s tech and media solutions while remaining objective advisors on the broader marketplace for our clients. When we acquired Epsilon, I led the acquisition and determined how to change their marketplace perception and monetize their solution via an agency model. At Turner, I was at the forefront of data-driven advertising, contributing to strategies that advanced the company in the wake of industry/tech advancements.BUILDING STRONG FOUNDATIONSI’ve found that sustainable growth is best achieved by understanding how to preserve the integrity of what’s made an organization successful and continually reinforcing a clear vision for the future and its business context. I’m proud of cultivating a positive team culture committed to balancing big-picture thinking with making a series of small shifts to unlock opportunities for new revenue and profitability. I enjoy coaching and mentoring, from building connections with clients to fostering a supportive team environment to embracing fluidity in understanding all aspects of the business. I thrive on facilitating career growth opportunities, so I’m also active on the advisory board of a program at the University of Wisconsin to place communications arts students in internships.
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