Matthew Tarr

About Matthew Tarr

UX and digital design leader with more than 20 years of user-centric experience…

Experience

1. User Experience Lead

   Publicis Sapient

   Jun 2022 — Present · Houston, TX, US

   As Experience Lead for Publicis Sapient, I design intuitive, easy-to-use digital experiences for our diverse roster of clients. I’m responsible for driving usability research exercises, design explorations, and cross-functional development of high-end technology solutions to help strengthen our reputation as pioneers in the industry.I help motivate our internal design teams to resolve problems in new ways, I form bonds with clients as an organizational partner and thought leader, I help lead the creation of design systems that nurture future innovation and sustainability, and I champion our team’s results while delivering timely and critical feedback. My role is essential in bridging collaboration between business strategy and applied technology to ensure we create meaningful, holistic experiences for our clients and their customers.My responsibilities include- Guiding and organizing discovery, research, and data synthesis to identify critical user insights and develop hypotheses to design effective experiences- Providing mentoring and coaching to design team members- Proposing optimizations and creative approaches to systems that can drive users’ needs- Delivering high-quality user experience designs through a variety of tools such as Adobe XD, Sketch, and Figma- Maintaining a holistic view of the work to generate realistic goals for project teams to meet- Clarifying and defining success metrics for client and business impact- Designing detailed solutions that address clear customer needs, business context, client vision, and project KPIs- Leading the creation and facilitation of workshops, structured brainstorms, and other collaboration exercises- Leading collaboration between Experience and Engineering capabilities- Identifying and defining new opportunities to bring value to client engagements

Education

• The University of Kansas

  Bachelor’s Degree

  1987 — 1992

• Southern Illinois University Edwardsville

  Bachelor’s Degree

  1994 — 1995

Skills

• Social Media Marketing
• Web Analytics
• Indesign
• Layout
• Corporate Branding
• Mobile Design
• Mac
• Brochures
• Sketch App
• Social Media
• Customer Experience
• Creative Direction
• Advertising
• Website Development
• Responsive Web Design
• Interactive Creative Direction
• Invision
• Quarkxpress
• Retail
• Adobe Photoshop
• Digital Media
• Html5
• Visual Communication
• Adobe Creative Suite
• Web Design
• Photoshop
• Editorial
• Logo Design
• Corporate Identity
• Html
• Graphics
• Flash
• User Experience
• Typography
• Marketing Strategy
• Web Development
• Bootstrap
• Mentoring
• Presentations
• Digital Strategy