Matthew Shields
Head of Traded @Pricecheck Brand Partners
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WORK HISTORY
Head of Traded @Pricecheck Brand Partners
Sheffield, GB
As Head of Traded, my main responsibility is to support the growth of FMCG buying in alignment with the business’s ambitious plans. Leveraging over a decade of experience, I specialise in building relationships across the UK, EU, and ROW, collaborating with brands to create unique partnerships – from exclusive distribution deals to residual stock agreements.I work closely with our FMCG buyers, providing category management expertise to ensure Pricecheck stocks both brand leaders and market disruptors. Our goal is to meet the diverse needs of our suppliers and customer, driving success and innovation across FMCG distribution.
EDUCATION
Keswick School
3 A Levels, 10 GCSE's
Sheffield Hallam University
Bachelor of Arts (Hons), Business Studies
SKILLS
ABOUT MATTHEW SHIELDS
Pricecheck is a global distributor of fast-moving consumer goods, trusted by customers in over 100 countries. With more than 45 years of experience, the company has evolved from its wholesale origins into a strategic brand distribution partner, helping leading and emerging brands succeed across retail, pharmacy, discount, grocery, fashion, DIY, food service, and digital channels.As a trusted one-stop shop, Pricecheck offers access to thousands of products across diverse categories, including toiletries, beauty, fragrance, home & garden, food & drink, confectionery, baby & child, health & wellness, electrical, and pet care. Customers benefit from competitive pricing, low minimum orders, fast fulfilment, and category insights that maximise sales opportunities.Combining the scale of a wholesaler with the focus of a brand owner, Pricecheck ensures products reach the right markets at the right time - helping brands grow globally while enabling customers to expand ranges and increase margins.Web: | Phone:+44••••••••87 | Email: i•••@pricecheck.uk.com
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