Matthew Scudder

About Matthew Scudder

Proven Practice Leader in leading teams to define, and deploy Healthcare and Life Sciences Commercial AI, CRM, CX and EX strategic applications to enable commercial HLS teams to be more productive including Cloud CRM, Data Management, Agentic AI and Analytics for Healthcare & Life Sciences.(also experienced in Non-Profit and Insurance industry solutions) Results-driven, detailed and process-oriented leader with over 25 years leading consulting practice areas and project teams, selling and managing strategy, business process and technology implementation projects in areas of Customer Relationship Management, AI, Data Management and Sales and Marketing Analytics. Successfully managed and delivered 40+ commercial projects with 20 to users and teams of 2 to 100+ staff. Defined over 25 CRM roadmaps/plans ensuring successful CRM implementations based on tangible, operational KPIs. Developed new strategy and analytics offerings in Life Sciences including CRM / Salesforce Life Sciences and Health Cloud, Veeva programs, Medical Adherence / PSP programs, Direct to Patient (DTP) predictive analytics, eClinical solutions, Data Quality / Management / Intefrwtion Roadmaps. Sold over $50 million in commercial IT deployment and support services for biopharmaceutical companies but always with a combined Delivery and BD responsibilities. Data Management / MDM / Tools (SQL, Informatica)Agg SpendBlackbaud (Luminate CRM)Veeva CRM and VaultCertified Siebel CRMMobile Intelligence v5.2OneKey/SK & AIQVIA Data + Relational (Xponent, OneKey)CPHIMS (EMRs)Salesforce Health CloudMentor for Healthcare/Pharma start-upsSalesforce Integration WorkshopsThought leader /specialist in areas of outsourced / offshore sales support, pharmaceutical Medical Communications CRM / IT, eClinical and data applications supporting DTP patient adherence / compliance programs.Verticals: Life Sciences: Pharma & Medical Device, Healthcare, Non-Profit, Financial ServicesCRM Strategy / Roadmaps, Technology and SupportSalesforce, Trained (Admin. Certification) Program Management / PMP-Certified and Agile (ACP)-TrainedSolution Evaluation (Salesforce, Veeva, Oracle, BI)MS CRM Dynamics 365 for HLSSalesforce Health Cloud Accredited Professional Candidate (Payer, Providers, Pharma)+ SME for evaluating Life Sciences Cloud *(Commercial released 9/25)Certified Salesforce AI AssociateAgentforce Specialist Cert trainingGoogle Workspace with Gemini Advanced cert.Customer Intelligence with MS CopilotSnowflake Healthcare and Life Sciences Master Cl.

Experience

1. Hls Strategy Practice (Gtm) Leader - Salesforce

   Tata Consultancy Services

   Apr 2020 — Present · New York, NY, US

   Lead GTM and Project Team Delivery for Strategic CRM Engagements for accounts in the Healthcare and Life Sciences verticals.(Blueprints/roadmaps, Application fit assessments, CX Design, Process Design) including Salesforce multi-cloud applications (e.g. Life Sciences Cloud, Health Cloud, Veeva, OCE, Sales, Service and Marketing Clouds), Call Center CTI (e.g. Genesys), Predictive Analytics (e.g, Rx Adherence Applications leveraging Einstein, Tableau, Cognos) and complex integrations (PBM Payer systems, Prescriber and Account MDMs, Pharma Clients commercial platforms, external reporting systems (Medicare, etc.) that comply with HLS regulatory/compliance (HIPAA, 21 CFR P11, SOX) and internal client requirements (e.g. platform, cybersecurity, compatibility).* Currently spearheading our partnered effort to assess and build capabilities to deploy Salesforce Life Sciences Cloud - Clinical (available) and Commercial (to be launched in September 2025 leverging IQVIA OCE)

Education

• Connecticut College

  Bachelor of Arts - BA, International Economics

• NYU Stern School of Business

  MBA, Finance / International Business

• IES Abroad

  3 Semesters, Economics / International Political Studies

Skills

• Pharmaceutical Industry
• Life Sciences
• Salesforce.com Consulting
• Healthcare
• Business Development
• Siebel
• Integration
• Strategic Leadership
• New Business Development
• Pmo
• Pmp
• Leadership
• Project Management
• Data Warehousing
• Sales Operations
• Help Desk Support
• Professional Services
• Consulting
• Strategy
• Program Management
• Biotechnology
• Customer Relationship Management (Crm)
• Analytics
• Cross-Functional Team Leadership
• Project Management Office (Pmo)
• Pharmaceutical
• Saas
• Customer Support
• Managed Care
• Master Data Management
• Crm
• Business Intelligence
• Salesforce.com
• Account Management
• Healthcare Analytics
• Sales and Marketing Effectiveness
• Market Research
• Business Process
• Sales Process
• Pharmaceutics