Matthew Cowley
Vice President Global Acquisition Marketing at Western Union
- Role
- Vice President, Global Acquisition Marketing at Western Union
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Matthew Cowley
Global digital marketing executive with proven results driving revenue and efficiency across channels and through the funnel. Specialties in e-commerce site, growth marketing, SEM, SEO, personalization, mar-tech and marketing analytics.Dynamic leader who has repeatedly built high-performing teams that integrate product, content, platform and data strategies to seize emerging growth opportunities in a fast-moving digital marketplace.19 years consumer finance and SaaS experience across the customer lifecycle from acquisition and engagement to servicing, cross-sell and retention.
Experience
Vice President, Global Acquisition Marketing
Dec 2024 — Present · New York, NY, US
Lead global customer acquisition marketing strategy for Western Union, focusing on digital growth and retail strength in remittances and complementary financial services• Implement data-driven strategies to develop customer acquisition channels, optimize LTV:CAC and make Marketing a proven profit center
Education
University of Utah
BA, History
1998 — 2000
Skills
- Data Mining
- Financial Services
- Loyalty Programs
- Web Analytics
- Credit Cards
- Predictive Modeling
- Analytics
- Marketing Analytics
- Database Marketing
- Customer Acquisition
- Predictive Analytics
- Sas
- Leadership
- Segmentation
- Loyalty Marketing
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