Matthew Schabdach
Academy Sports + Outdoors
Signup · Get unlimited contacts
WORK HISTORY
@Academy Sports + Outdoors
EDUCATION
University of Pittsburgh
Bachelor of Science in Business Administration (B.S.B.A), Marketing, Finance
SKILLS
ABOUT MATTHEW SCHABDACH
I\'m a highly accomplished and visionary MARKETING AND ADVERTISING EXECUTIVE with multifaceted experience in brand storytelling and positioning, strategic planning, creative direction and execution, team building and leadership, and media planning. Proven track record of success in positioning global Fortune 500 companies, such as KFC, Walmart, Verizon Wireless, McDonald’s, Capital One, and JPMorgan Chase, for profitable, sustainable growth. An innovative leader who leverages exemplary organizational and communication skills to build and empower high-performing teams, maximize revenue and profitability, and launch marketing campaigns that deliver award-winning results. MY KEY ACCOMPLISHMENTS INCLUDE:Delivered record sales for KFC in 2021 and 2022 and KFC’s strongest Brand Health in over a decade in 2023 (highest Brand Awareness, Consideration, Brand Buzz, and Positive Social Sentiment).Oversaw over $700M in advertising for Walmart, Fortune One company, reporting to CMO or SVP.Developed and launched Walmart’s first Super Bowl ad in company history, featuring 12 iconic characters from six major studios, helping to deliver five-year Grocery Pickup goals in just over two years.Beat sales projections 750% by creating and launching Verizon’s Droid brand, “iPhone killer” at the time.Led McDonald’s business, launching McDonald’s first-ever non-branded celebrity collaboration and re-launched the Big Mac for it’s 50th anniversary.Drove record-breaking results for Capital One with increases of 44% in revenue and 98% in brand awareness over five years.Recognized in Forbes for launching Capital One’s winning ad campaign during NCAA March Madness, featuring Charles Barkley, Samuel L. Jackson, Spike Lee, and other surprise guests.Repositioned Ameriprise Financial as stand-alone company after spin-off from American Express, the sixth-largest spin-off in U.S. history.MY EXPERTISE INCLUDES:* Integrated Marketing Campaigns* Performance Marketing * Revenue, Profit & Share Growth* Digital & Social Media Marketing * Team Building & Leadership * Marketing Strategy & Planning* Brand Storytelling & Positioning * Creative Direction & Execution
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.