Matthew Tims
Entrepreneur, Founder, Marketer & Brand-Builder
- Role
- Marketing Director at Phytocare
- Location
- Albuquerque, NM, US
- LinkedIn followers
- 500 followers
About Matthew Tims
I’m a founder, marketer, and brand-builder with a track record of turning niche ideas…
Experience
Marketing Director
Mar 2024 — Present
As Marketing Director at PhytoCare, I lead the brand’s marketing, technology, and customer engagement efforts across all channels—driving growth through strategic planning, creative execution, and operational leadership.Key Responsibilities:Marketing Strategy: Own and execute end-to-end marketing initiatives, aligning digital and offline efforts with brand goals, seasonal cycles, and customer behavior in the livestock and show animal market.Content & Social Media: Oversee brand storytelling across platforms, managing strategy and production for social content, campaigns, email, and web copy with a strong voice and customer focus.Web & Technology: Manage website performance, content, and integrations. Direct the implementation of tech systems that support ecommerce, lead gen, analytics, and automation.Automation & Sales Funnels: Build automated campaigns, email flows, and customer journeys to support awareness, conversion, and retention. Integrate tools to streamline the sales process and customer experience.Product Development Support: Collaborate on packaging, positioning, and go-to-market strategy for new product rollouts, while gathering feedback loops from the field and customer base.Team & Vendor Oversight: Lead internal team members and oversee external freelancers and agencies across creative, development, and advertising. Maintain a high standard for deliverables, timelines, and cross-functional execution.Creative Direction: Guide the visual and messaging direction of all branded assets, from social media to print to web. Maintain visual consistency and innovation across campaigns and touchpoints.Market Expansion & Innovation: Identify opportunities for new programs, bundles, offers, and partnerships to grow market share in both production livestock and show animal sectors.
Education
Sioux Falls Seminary
Master of Divinity (MDiv)
2012
Augustana College (SD)
Bachelor of Arts (BA), Music Education
2008 — 2012
Skills
- Teaching
- Leadership
- Music
- Composition
- Public Speaking
- Social Media Marketing
- Music Theory
- Social Media
- Singing
- Performing Arts
- Music Industry
- Music Education
- Music Production
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