Matthew Rock
Content Development Director @Think
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WORK HISTORY
Content Development Director @Think
London, GB
My role is to develop stand-out, impactful content strategies for our clients, which are mainly professional membership bodies. I do this by listening to them and their members; then blending modern content techniques with great storytelling. I work with clients such as the Chartered Management Institute (CMI), the Institute of the Motor Industry (IMI), the Institution of Mechanical Engineers (IMechE), Association of Project Management (APM), IMarEST, National Residential Landlords Association, the National Trust for Scotland, Chartered Institution of Highways and Transportation (CIHT). In 2022, Think was named Content Agency of the Year by the PPA.In 2016 I led the launch of Influence for the Chartered Institute of Public Relations (CIPR), which went on to win a Content Marketing Association Gold Medal award in 2019.
EDUCATION
The University of Edinburgh
MA, English Literature & Language
SKILLS
ABOUT MATTHEW ROCK
Curious and experienced editorial and content leader. I honed my skills in business journalism. As content development director at Think Publishing, I help clients such as the Chartered Institute of Procurement and Supply (CIPS), Chartered Management, the Institute of the Motor Industry and others to tell great stories and land strong messages. As co-founder of Caspian Media, I launched the UK\'s first entrepreneurs\' magazine, Real Business. We did breakthrough journalism and created enduring event programmes such as the Growing Business Awards and First Women Awards. For many years, I was vice-chairman of the Asian Women of Achievement Award, the Women of the Future programme, and an ambassador for the Business & IP Centre at the British Library.I have developed agenda-setting data journalism projects such as Migrant Entrepreneurs, the Investec Mid-Market 100 and Everline Future 50. A career highlight was co-authoring \"From Ebb to Flow\". a landmark report on entrepreneurialism in the UK\'s seaside towns, with the Centre for Entrepreneurs. I\'m a Fellow of the Royal Society of Arts.
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