Matt Rocha
Empowering Destinations to Captivate Travelers 🌟🗺️
- Role
- Account Executive, Travel & Tourism at Inmar Media
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Matt Rocha
As a sales and marketing professional at the intersection of AI and advertising, I specialize in helping brands and destinations achieve their marketing goals through personalized, data-driven strategies. At Aki Technologies, we leverage proprietary AI-powered solutions to deliver more relevant and effective campaigns by dynamically tailoring ads in real-time based on contextual factors like location, weather, purchase behavior, and device type.With four personalization patents and Inmar’s 1P POS data, our award-winning technology identifies key moments when audiences are most receptive, ensuring stronger engagement and measurable results. My focus extends across Mobile, CTV, Desktop, and DOOH campaigns, with a proven track record of increasing consumer engagement and driving ROI for clients.Beyond my work at Aki, I’m passionate about educating marketers on the power of AI. From leading workshops on generative AI tools like ChatGPT to creating custom AI workflows for process efficiency, I help teams unlock new levels of creativity and productivity.Curious how AI can transform your marketing efforts? Let’s connect to explore how cutting-edge AI solutions can elevate your strategy.
Experience
Account Executive, Travel & Tourism
Sep 2021 — Present · Philadelphia, PA, US
Aki Technologies | partner with destinations to craft personalized advertising campaigns that resonate with audiences during key moments of receptiveness. Leveraging AI-driven personalization technology and deterministic data from Inmar, I help destinations like Orlando, Reno-Tahoe, West Virginia, and Michigan achieve their marketing goals.Key Highlights:1) Utilize Aki’s AI-powered moment targeting to dynamically adapt ads based on signals like location, weather, and consumer preferences.2) Develop and execute campaigns across Mobile, CTV, DOOH, and Desktop, increasing brand engagement and delivering measurable results.3) Provide strategic guidance to tourism boards and media agencies, ensuring alignment with their goals and KPIs through cutting-edge digital solutions.4) Lead AI education initiatives, including workshops and webinars, to inspire clients and teams to integrate AI into their marketing strategies.Let’s connect to discuss how AI-powered advertising can drive tourism and transform your marketing campaigns.
Education
University of Delaware
Honors Bachelor of Science, Honors Bachelor of Science in Marketing, Minors in Economics & Management Information Systems
2014 — 2018
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