Matthew King
Research Director @MD Analytics
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WORK HISTORY
Research Director @MD Analytics
Toronto, ON, CA
Lead, mentor, and manage a team of market research professionals specialized in the pharmaceutical sector, guiding them in executing research projects- Develop and execute comprehensive market research strategies tailored to pharmaceutical products, therapeutic areas, and competitive analysis- Oversee the design and implementation of qualitative research methods, such as patient journey, sales representative assessment, chart audit, ATU, etc- Analyze healthcare trends, patient behaviors, regulatory landscapes, and competitive intelligence to identify opportunities and challenges for our client\'s products within the pharmaceutical market- Utilize data analytics to make data-driven recommendations for all stages of the pharmaceutical product lifecycle- Collaborate closely with cross-functional teams, including R&D, field operations and marketing to execute complex research studies- Prepare and present detailed reports and presentations to client stakeholders, offering insights and strategic recommendations based on research data- Stay updated on pharmaceutical industry trends, healthcare policies, emerging technologies, and market shifts to ensure the company\'s products remain competitive.
EDUCATION
Laurentian University/Université Laurentienne
Bachelor of Business Administration (BBA), Marketing
Georgian College
Post Graduate Certificate, Research Analyst
SKILLS
ABOUT MATTHEW KING
Matt has extensive experience in market research across a broad range of industries, experienced in both qualitative and quantitative research. He has met unique client objectives through a variety of complex methodologies including segmentation, conjoint/choice-based, patient journey, sales rep assessment, etc. He has experience running large-scale, fast paced research projects through the whole project cycle leveraging data analysis tools to derive the best insights. He is always focused on providing clients with clear, concise strategic insights and recommendations. Matt completed his Bachelor of Business Administration at Laurentian University, specializing in Marketing, and the Research Analyst Post Graduate program through Georgian College. He has completed the Council for Continuing Pharmaceutical Education Accreditation certification.
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