Matt Norris
Client Strategy Senior Director | PMG | Digital Made for Humans™
- Role
- Client Strategy Senior Director at PMG
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Matt Norris
Matt Norris is a Senior Client Strategy Director at PMG, specializing in local marketing strategy and media planning within the QSR vertical. He leads strategy and operations for restaurant chains with regional locations across the US, tailoring market-specific media strategies to align with local audience behaviors, media consumption trends, and channel insights.With deep expertise in both bottom-up planning to drive profitability and top-down approaches to maximize reach and brand consideration, Matt has successfully developed and executed scalable marketing frameworks. His experience in local market testing has provided valuable insights that inform broader strategic initiatives, helping brands optimize performance at both regional and national levels.Bringing a data-driven and results-oriented approach to marketing, Matt is adept at balancing hyper-local relevance with enterprise-level impact—an essential capability for brands looking to connect with diverse regional audiences while driving overall business growth.
Experience
Client Strategy Senior Director
Oct 2025 — Present · Dallas, TX, US
We’re building better experiences for consumers by developing partnerships and executing strategies across channels. Armed with the company’s proprietary tools and technology, our client services team combines experience and deep technical acumen, consumer research, and performance data to champion innovation and drive success.
Education
Newtown High School
High School Diploma, Marketing Focus
2003 — 2007
Central Connecticut State University
B.S, Marketing
2007 — 2011
Skills
- B2b Marketing
- Creative Strategy
- Marketing Communications
- Marketing
- Integrated Marketing
- Online Advertising
- Media Buying
- Sem
- Sales Operations
- Rtb
- Agency Relationship Management
- Competitive Analysis
- Digital Media
- Social Media Marketing
- Market Research
- Media Planning
- Product Marketing
- Online Marketing
- Negotiation
- Email Marketing
- Social Media
- Digital Marketing
- Lead Generation
- Advertising
- Management
- Marketing Strategy
- B2b
- Direct Marketing
- Direct Mail
- Digital Strategy
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