Matthew Hein
Campaign Marketing | Business Development | Brand Management
- Role
- Integrated Marketing Operations Coordinator at Insomnia Cookies
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
Experience
Integrated Marketing Operations Coordinator
Mar 2025 — Present · Philadelphia, PA, US
Manage and implement integrated marketing campaigns for digital channels including the website, app and retail digital screens for over 340 bakeries, as well as for retail activations - Collaborate cross-functionally with finance, operations, supply chain, and store development teams to review and determine campaign strategy based off insights such as inventory levels, product lead times, budgets, store construction timelines, and consumer feedback- Distribute and present key campaign parameters including training and guides to field employees on a weekly basis ensuring operational excellence in campaign execution across all bakery locations- Manage the creation and execution of new products and promotional campaign offerings in our Revel Point of Sale system, internal e-commerce platform, and rewards program (PAR Punchh)- Report on weekly revenue and campaign results for the leadership team utilizing custom Metabase and Excel reports for marketing team analysis and key performance indicator review
Education
Drexel University's LeBow College of Business
Bachelor's degree, Marketing, Brand and Reputation Management
2019 — 2024
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