Matthew Reyer
Director of E-Commerce for DPI Off-road Brands D2C Division
- Role
- Director of Ecommerce for Dpi Off-road Brands D2c Division at Dpi Off-Road Brands
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Matthew Reyer
Launched and co-founded Mudflaps.com in 2010. Seeing an opportunity to expand, successfully launched BumperSuperstore.com in 2013. From 20••••18, was responsible for the growth of our product catalog from to products while scaling revenue to 8-figures. In 2018, BSS was acquired by DPI Offroad Brands. As Director of E-commerce for DPI Offroad\'s D2C business I power teams that drive the success of both day to day operations and long term initiatives resulting in growth and profitability. These teams include purchasing, customer service, web development, data enrichment, product catalog and e-com operations. I\'m experienced in vendor relationship development, budgeting, merchandising, supply chain management and team building. I\'m passionate about creating effective omni channel shopping experiences maximizing customer lifetime value and limiting purchase friction. The future of e-commerce is NOW. Skills: Google Merchant Center, Google Analytics, Google Ads, Meta Ads, G-suite, Attentive SMS, Rejoiner, Klaviyo, JustUno, Teams, 8x8 Voice, SEO, Business Relations, Project Management (Data and Web Development), Merchandising, Recruiting, Supply Chain, Purchasing, Data Feeds, CMS, Shopify, Magento 2.0, B2B, D2C, KPI Development & Reporting, Amazon 1P, PIM Solutions, MAP Enforcement, ChannelSync. DPI Offroad Brands D2C Portfolio overview: BumperSuperstore.com, SuspensionConnection.com, ToytecLifts.com, JustDifferentials.com, Nitro-Gear.com, VoodooOffroad.com, HCTPowersports.com. TuffCountry.com, DPIOffroad.com
Experience
Director of Ecommerce for Dpi Off-road Brands D2c Division
May 2020 — Present · Brooklyn, NY, US
Leading the D2C growth and profitability initiatives through omni-channel expansion for DPI Off-road Brands. Motivated by an unwavering dedication to innovation and a passion for exploration, DPI provides its customers with dependable, top-notch products. Ranging from light truck lift kits and bumpers to powersports, suspension and recovery gear, DPI\'s products empower its customers to fearlessly tackle any terrain. Our brands include: Bumper Superstore, Suspension Connection, Toytec Lifts, Just Differentials, Nitro Gear, Tuff Country, Voodoo Offroad, Leveling Solutions, Daystar Products, HCT Powersports, HCR Racing, MCE Fenders, Scorpion Extreme Products and Performance Accessories.
Education
Colorado State University
Business Administration, Investment Analysis
2005 — 2009
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