Matthew Rayback
- Role
- Group Manager, Ux Content Strategy and Design Systems at Adobe
- Location
- Provo, UT, US
- LinkedIn followers
- 500 followers
About Matthew Rayback
I’ve built my career around a single belief: content is the past, present, and future of…
Experience
Group Manager, Ux Content Strategy and Design Systems
Aug 2022 — Present
Developed overall content strategy for B2B website (with SEO, product management, data analysts, experience designers, creative teams, and business partners)\\\\n+ Product owner of web communication design system and publishing platform, establishing vision and goals and prioritizing work\\\\n+ Leading team of product managers, program managers, content strategists, UI designers, publishers, and engineers.\\\\n+ Developing practice of structured content on Adobe.com\\\\n+ Establishing cross-functional taxonomy and information architecture for Adobe.com\\\\n+ Leading cross-functional team to create Adobe-wide brand expression guidelines that tie into design system\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Skills
- Social Media
- Web Content Writing
- Copy Editing
- Web Design
- Proofreading
- Online Advertising
- Copywriting
- Social Networking
- Technical Writing
- Corporate Communications
- Css
- Books
- Content Development
- Writing
- Marketing Communications
- Wordpress
- Email Marketing
- Blogging
- Online Marketing
- Marketing
- Creative Writing
- Social Media Marketing
- Strategy
- Newsletters
- Lead Generation
- Web Content
- Public Relations
- SEO
- Content Marketing
- Content Strategy
- Content Management
- Self-Publishing
- Publishing
- Product Marketing
- Adobe Creative Suite
- Editing
- Integrated Marketing
- Demand Generation
- Multi-Channel Marketing
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