Matthew Pyne
Head of Product & Category Management @Southgate Global
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WORK HISTORY
Head of Product & Category Management @Southgate Global
Southgate Global, a private equity owned business, is a leader in packaging equipment, consumables, and servicing that improve efficiency in logistics and fulfilment operations. As a member of the leadership team, this newly created role is to establish a Product & Category Management approach supporting the growth target of doubling the company revenue by the end of 2026, before handing over to a team focused on the execution and ongoing management of the category plan. Responsibilities include- Lead strategic product development to deliver growth through optimised product mix and pricing strategies- Develop and execute end-to-end category strategies, from range architecture to new product pipeline, product proposition and lifecycle management, to increase margins within 12 months- Implement data-driven decision-making using customer insights, market trends, and performance analytics to streamline SKU count and reduce working capital- Manage cross-functional teams to boost market share in key categories through S & OP, product development pipeline & product launches- Develop high-performing category teams, fostering a culture of accountability and continuous improvement, reflected in improved employee engagement scores- Direct supplier contact to extend the product portfolio, increase product knowledge and improve service levels- Optimise promotional and pricing activity, driving incremental business wins and re-engaging lapsed customers- Lead marketing and data management teams to enhance category visibility online, contributing to e-commerce sales growth- Champion sustainability initiatives within the product portfolio, increasing eco-friendly product assortment aligning with corporate & market ESG goals- Enhance the Business Development function by incorporating precision lead generation tools, resulting in pipeline opportunities.
EDUCATION
Chartered Institute of Marketing
Post Graduate Diploma
Aston University
BSc (Hons) Business Administration and European Studies
Leadership Management Australia
The Performance Edge
SKILLS
ABOUT MATTHEW PYNE
I am a senior commercial leader and Product Category Director with a passion for…
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