Matthew Purdon

About Matthew Purdon

Executive Leader with expertise leading high performance teams to drive business, product and marketing strategy for enterprise & consumer products with creative, content or community focus.Exhibits strong leadership presence by communicating a clear vision that aligns cross-functional teams and business units to define new revenue generating products with compelling experiences. Combines market analysis, creative insights, customer-centered design methods, and real-time analytics to balance product iteration and innovation to achieve long-term strategic revenue goals.Selected Career Highlights Transformed Livefyre’s product process & team to accelerate development and expand market GM for Chegg’s enrollment services business achieving 40% YoY revenue growth Launched & operationalized Chegg\'s new revenue generating Match+ product Led the product integration and expansion of Zinch\'s Admissions product into Chegg.com Built new SaaS social influence marketing platform Crowdtap to generate first $1M in ARR Design & launch new virtual economy subscription service around avatars for Piczo Increase Piczo’s US Uniques & Page views by 100% in 6 months Initiate and led internationalization strategy that helped grow Hi5 from 18 to 24 million uniques Implement all technical elements of $21 million partnerships between MarketWatch & AOLAreas of Expertise• product vision & strategy• team building & leadership• cross-functional communication and alignment• product management & development• creative direction & ux design• user centered design & research

Experience

1. Board Member

   Marin Theatre

   Mar 2019 — Present · San Francisco, CA, US

   I have served on the Board of Marin Theatre since 2019. I have served as the served as the Board President, Vice Chair of the Executive Committee, Chair of the Strategic Committee, Finance Committee and EDI Committee. I also led the search for the new Artistic Director, Lance Gardner and drove the development of the current 3 year financial plan.Founded in 1966, Marin Theatre Company, a leading professional theater in the Bay Area, creates groundbreaking, nationally recognized, socially relevant plays with a focus on new works for the American stage.

Education

• Northwestern University

  BS in Communications, Theatre & Creative Writing

• John F. Kennedy University

  MFA, Fine and Studio Arts

Skills

• Interaction Design
• Product Design
• Digital Media
• Start-Up Environments
• Lean Startup
• Analytics
• Business Strategy
• Wireframes
• Web Design
• Information Architecture
• Agile Project Management
• Product Management
• Lean UX
• Management
• Qualitative Research
• Early-Stage Startups
• Customer Experience
• Start-Ups
• Creative Direction
• Mobile Devices
• User Interface
• User Interface Design
• Experience Design
• User-Centered Design
• Product Strategy
• User Adoption
• Product Marketing
• Team Leadership
• Executive Management
• Social Networking
• Strategy
• Consumer Product Design
• Social Media Marketing
• Marketing
• Product Development
• Usability Testing
• Customer Acquisition
• User Generated Content
• Business Development
• Social Media