Matthew Lawless
Media Supervisor, Partner Direct @Publicis Health Media
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WORK HISTORY
Media Supervisor, Partner Direct @Publicis Health Media
While working as a Supervisor, I managed a team of individuals to plan, research, and execute media plans on behalf of GSK. Some of my duties include- Being project lead on MLR review sessions and acting as the facilitator between the client and the partner and the review team- Presenting 10+ tactical presentations to the clients for media plans that achieve the brand goals- Working closely with the Business Intelligence team to ensure tactics, partners and campaigns are optimized with data-driven insights to achieve higher conversions- Maintaining majority market share for one of the key brands on the account though specific activations and continued evolutions of the media plan- Writing POVs on new opportunities and assessing the potential value in new partnerships within the marketplace
EDUCATION
Eastern Michigan University
Bachelor of Business Administration (B.B.A.), Marketing, Managment
Skyline High School
High School Diploma, Business Administration and Management, General
SKILLS
ABOUT MATTHEW LAWLESS
As a seasoned marketer, I thrive on the dynamic challenges that come with working on large accounts. My experience at Publicis Health Media has equipped me with the agility and versatility needed to excel in this ever-evolving field.Key Strengths: • Nimble Problem-Solver: My work on high-profile accounts has honed my ability to adapt swiftly to changing landscapes. Whether it’s a shifting market trend or a sudden campaign adjustment, I’m adept at finding innovative solutions. • Versatile Task Manager: Large-scale projects demand versatility. From overseeing large campaigns to diving into granular details, I’ve learned to handle diverse tasks effectively. • Launch Brand Success: My involvement in launching Arexvy, an Adult RSV Vaccine, has been a career highlight. Witnessing the impact of strategic planning and execution firsthand fuels my drive to create more success campaigns. • Relationship Builder: Fostering strong relationships with partners in the marketplace and brand clients is at the core of my approach. I believe that collaboration and trust are essential for achieving outstanding results.Now, as a supervisor, I’m committed to driving success for my clients by leveraging these strengths. Let’s connect—I’m passionate about contributing to brand growth through meaningful partnerships!
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