Matt Pierson
vp Licensed Coffeehouses | Leading Starbucks’ Licensed Partnerships | Building Teams & Transforming Businesses | CPG & Retail Strategist
- Role
- VP Licensed Coffeehouses at Starbucks
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Matt Pierson
A strategic and accomplished business development leader with nearly two decades of experience driving growth in strategic licensed (franchise) partnerships and natural food brands across segments like grocery, retail, and more. Currently, I lead a high-performing team at Starbucks, delivering over $3B in sales through strategic licensed partnerships with our largest North American licensees. With expertise in cross-functional team development and leadership, dealmaking, store development and portfolio management, and many prior years of success developing CPG business down the aisle, I thrive on creating value by balancing long-term strategy with flawless execution. My passion lies in transforming challenges into profitable opportunities, evidenced by my work in revitalizing business units and leading teams that deliver sustained growth. I’m dedicated to leading change and achieving success through collaboration and innovative thinking.
Experience
VP Licensed Coffeehouses
Sep 2025 — Present
Education
Boston College
BA, Theology and Honors Philosophy
2001 — 2005
Skills
- Account Management
- Merchandising
- Key Account Development
- Sales Management
- Forecasting
- Sales
- Grocery
- Consumer Products
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