Matteo Perretta
Senior Director Revenue Enablement @Loopio
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WORK HISTORY
Senior Director Revenue Enablement @Loopio
Toronto, ON, CA
As Senior Director of Revenue Enablement, I lead the strategy and execution of scalable enablement programs that drive onboarding effectiveness, continuous learning, and overall revenue performance across the entire go-to-market organization.Key Responsibilities: • Set and drive enablement strategy across Sales, Customer Success, and Account Management teams, aligned with business objectives. • Lead the development and execution of onboarding programs, ongoing training, and role-based learning initiatives. • Partner cross-functionally with Sales, Marketing, Product, and Ops to identify gaps, develop training programs, and support GTM execution. • Build and manage a high-performing Revenue Enablement team responsible for delivering impactful programs tailored to key revenue roles (BDRs, AEs, AMs, CSMs). • Develop scalable playbooks and curriculum to support the full customer journey, from first touch to renewal and expansion. • Enhance revenue team productivity by increasing onboarding velocity, improving win rates, and aligning enablement activities with measurable business outcomes. • Utilize tools such as Salesforce, Gong, Outreach, and Highspot to drive insights and enablement effectiveness.
EDUCATION
Humber College
Diploma (AA Equivalent), Public Relations
Humber College
Certificate, Outbound Telemarketing
Humber College
Certificate, Quality Customer Service
SKILLS
ABOUT MATTEO PERRETTA
Enterprise-Level Sales Effectiveness | Sales Organization Development | Sales Enablement Executive with 15+ years of demonstrated experience in developing and leading sales enablement programs that drive sales and revenue growth. Demonstrated expertise in driving performance and productivity improvements by developing, monitoring, and evolving metrics. The talented team leader who successfully delivers training and coaching on sales and industry best practices to maximize performance. Strong background in building and maintaining positive and productive relationships with clients and co-workers at all levels while leading improvements.Proven ability to systematize sales effectiveness processes and lead change that generates significant revenue growth. Data-driven to identify intervention points with highest projected ROIs. Forbes Global financial services, telecommunications, and technology background. Email: m••••••••@sympatico.caSales: B2B, closing, closing ratio, customer service, deal size, field sales, full headcount, inside sales, prospecting, sales presentations, sales enablement, sales growth, sales presentations, sales process, sales team structurePerformance Management: employee engagement, KPIs, sales team auditsTraining & Development: coaching, data analysis, data-driven, facilitator, gap analysis, leadership development, sales trainingTalent: candidate experience, employee retention, onboarding, recruiting, selection criteria, talent acquisitionMore: budget management, lead change, public speaking, ROI, strategic alignment, systematizationVendors/Systems: Acclivus, Business Acumen, Corporate Visions Inc (CVI), Challenger Selling, Consultative Selling, Dale Carnegie, Outbound Telemarketing, Predictive Index, Quality Customer Service, R3 Solutions, Salesforce.com, Solution Selling, SPIN Selling, Target Account Selling, Value SellingIndustries: financial services (commercial lending), telecommunications, technology, wireless
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